Write great dating headline
Only the ones drawn in by an attention-grabbing headline will continue on to read the first sentence of your copy. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money.
This leads us to a famous quote by David Ogilvy: “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” Ogilvy believed headlines were so important that he viewed them as being worth 90% of the money invested in advertising. Headlines are so important that a single word can impact a campaign dramatically.
If it wasn’t this specific, e-retailers may not know the offer is targeted to them.
They could read the headline, not know they’re the ideal customer, and then move on.
We can all remember watching a commercial with lines like, “Buy now with three low payments of .95. As soon as they hear, “Three equal payments of .95,” they tune out waiting for something that seems more credible. It works first and foremost because it has personality.
If you sound the same as everyone else, you’re automatically going to put customers to sleep, but if you do something different, you’ll stand out, your message will be refreshing, and you may delight your customers enough to get them to buy from you. It’s not a boring tagline that reads the same as the thousands of other taglines that copy each other. People like to do business with people they like, and the same is true with businesses.
The greater majority of people who read your headline won’t continue reading.If you hang around copywriting circles long enough, you’re sure to read this rule at one point or another because most copywriter’s view getting potential customers to continue reading as the number rule of headline writing.