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11-Nov-2020 06:23

It was in the later part of its operations that ratings and income suffered due to mismanagement which caused labor unrest.

In March 1993, the Makati City RTC issued the court order stopping Islands Broadcast Corporation as the marketing and sales agent of IBC 13 due to unpaid financial obligations to the network as the contract of Islands expired on February 28, 1993.

President Corazon Aquino turned over IBC and RPN to the Government Communications Group and awarded BBC through an executive order to ABS-CBN.

When BBC closed down, both IBC and RPN absorbed majority of its displaced employees, thus doubled the operating expenses of the network. Line-produced shows and co-production ventures with some big film companies like Viva, Regal, and Seiko were favored, aside from their station-produced programs.

By then, IBC had struggled to cope with the increased competition from the other networks, particularly from ABS-CBN which skyrocketed to number 1 by 1988. The network adopted a new image at the same year, "Pusong Pinoy, Pusong Trese" (Heart of Filipino, Heart of Thirteen), to recapture the glory days it once had. Gil Balaguer took over the management and the marketing of IBC 13 (which was branded as Islands TV-13, pronounced on air as Islands TV one-three) in October 1990, at the time when IBC 13 was dead last in the ratings.

But because of the sequestration, periodic change of management and the internal problems, the network started to lose the support from its advertisers. The new logo features a three triangles and a slogan, The Newest Network adorn on the logo.

In between 19, IBC launched its color transmission system named "Vinta Color" named after the vintas from Zamboanga, becoming the third network in the Philippines to convert to all-color broadcasts, after ABS-CBN and RPN.

In September 1972, then-President Ferdinand Marcos declared a martial law at the entire country, resulting IBC and other television networks (except Kanlaon Broadcasting System which was owned by a Marcos crony, Roberto Benedicto) was forced to shutdown by the government.

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Advertisers became more responsive to marketing efforts.

IBC could no longer afford to produce its own shows, save for its news and current affairs programming and special events.



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