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About Branding One very important thing I would do is decide early on what I want my brand to be. Are you going to be the understanding smart girl that gives honest advice to guys, the rude-dude talking to his bros, or the good girl navigating a world heathens?
I would probably do interviews, and collect advice from experts (or normal people), like “Here’s 10 pieces of dating advice from real life cougars to younger men” or “Top 5 things Christian girls want to see in a guys online dating profile”.